Every year, the online sales market increases by more than 20%. It’ll growth from $2.3 trillion in 2017 to $4 trillion in 2020. The e-commerce market is huge, and still growing around the world. More and more people prefer online shopping. According to statistics Bigcommerce, 51% of Americans prefer to buy online and only 56% of online stores have a physical store.
In 2018 the following trends will dominate the eCommerce:
Mobile-oriented traffic The number of mobile devices is growing. Firstly, increases of sales will be by virtue of smartphones and other smart devices. According to Statista 2017 report, about 39% of sales are via mobile devices and until 2020 mobile traffic will increase 8x times.
Personalization E-commerce online sales have one significant problem – users can’t touch and have a physical contact with the item. Every sales person and retail know how much does it mean for the human. Tactile contact significantly increases sales. While online shops can’t offer their customers this possibility, but in every possible way, they offer fascinating tools. For example, Original Stitch creates custom shirts for each person by selecting the sleeves colors, pockets or buttons through the website. E-commerce lenskart website went even deeper. They created awesome augmented reality application that allows you to екн on glasses on your face in a real-time. This small app was downloaded more than 5 million people and provided thousands of new sales. Improving the interaction, new levels, and bright ideas are always bringing the great result. This is a good example when a mobile app complements the website.
Behavioral factors Every marketing department knows how important to understand and know your customer. The next e-commerce trend in our list is analyzing user behavior. It’s not just Google Analytics, it’s a more complex approach to data processing. All actions will be recorded and processed. A Huge amount of data, but the more actions, the more accurate the customer portrait. Online stores will better understand each user and provide individual offers. Emails are now depended on what you’ve browsed, consequently, conversion rates increase for e-commerce. Large companies already investing in this direction. Merehead had developed an algorithm to track all behavioral factors for an online marketplace. It can be used for a website such Amazon also. Conversion increased from 2% to 15% due to received data!
Chatbots and Artificial Intelligence Chatbots simplify our lives making possible to quickly order tickets, food, and other stuff. The company can quickly get all the necessary information from the client without manager interventions. The communication process is greatly simplified. There are 2 types of chatbots. Simple and advanced based on artificial intelligence. They understand live speech and are constantly learning. For example, eBay has a Chatbot in Facebook Messenger within communication process, it asks questions about your preferences and offers the right product. Chatbots will become a popular in the e-commerce industry and its trend.
Delivery 96% of customer want delivery within 24 hours. Only some stores can provide this option and make our desires alive. They deliver items in the same ordering day. For example, Amazon will deliver goods worth over $37 on the day of order. But there is some limitation – you have to be prime member.
Single eCommerce network One single network creation will significantly increase the attractiveness of online stores and e-commerce industry at all. Just imagine, you buy the item on eBay and can pick it up in a small store across the road. Sounds easy? Single eCommerce network provides an opportunity to develop a flexible system where online stores can cooperate with each other.
Video Content Video content is a more attractive channel of interaction with customers. By providing an opportunity to increase conversion and helps users to better understand your product. Facebook already ranks post containing video higher than other. Video content increases sales by 64 to 85% by the statistic. Until 2020, every online store will use video content to describe the product.
Ian Melnik is the original author of this post. He published it on www.merehead.com